Capitol Liquor Story
The Capital Liquors sign on the corner of Colfax and Cherry St. is a recognizable landmark that has attracted customers for generations.
Capital Liquors, a minority and immigrant-owned business, has been operating since 1967. They have always leased this historic sign, never owning it. In 2020, the sign was acquired by new ownership and they increased the rent by 615% from $130/month to $800/month.
Around the same time, a storm blew through Denver causing damage to the sign. Letters were blown off and the sign went dark. Capital Liquors contacted the new sign owner requesting repairs. The new owners denied this request, and eventually “de-identified” the sign by removing the lettering until Capitol Liquor agreed to the new terms of the contract. At this point, Capital Liquors reached out to EC3 for support and guidance.
EC3 quickly took action providing a voice to Capital Liquors by meeting with Denver City Council, engaging with Denver’s historic preservation communities, and contracting with pro bono legal counsel. Due to EC3’s and Capitol Liquor’s leadership, the sign is now under new ownership. Capital Liquors has a fair and just lease on the sign and after paying off the cost of repairs, they will no longer have to pay rent on this iconic landmark sign.